Summary of Position
Responsible for overseeing the development, marketing and performance of accessories products within the Canik USA portfolio. The primary focus of this role is to drive revenue growth, enhance customer satisfaction and ensure the successful launch and lifecycle management of accessory products.
Responsibilities
- Manage suppressor program.
- Develop and execute the overall strategy for accessory product lines, aligning with the Company’s goals and market trends.
- Collaborate with various teams including marketing, sales, supply chain, and customer support to ensure alignment and coordination across functions. Communicate effectively to drive consensus and achieve objectives.
- Assist in implementing business plans for each product segment to deliver profitable results and achieve cost, quality, delivery, and revenue targets
- Be the product knowledge expert technical advisor on CANIK’s accessory product line during sales training or marketing events
- Define product roadmaps, pricing strategies and positioning.
- Conduct comprehensive market research to identify customer needs, competitor offerings and emerging trends in the accessory space. Utilize insights to inform product development and marketing strategies.
- Collaborate with cross-functional teams including design, engineering, manufacturing, and marketing to conceptualize, develop, and launch new accessory products. Manage the product development lifecycle from ideation to commercialization.
- Plan and execute successful product launches, including collaborating on marketing campaigns, creating sales collateral, and coordinating with sales teams to ensure product availability and visibility.
- Provide support to the sales team by equipping them with product knowledge, training materials, and sales tools. Work closely with sales channels to drive accessory product sales and meet revenue targets.
- Monitor the performance of accessory products in the market, tracking key metrics such as sales volume, revenue, profitability, and customer satisfaction. Analyze data to identify opportunities for optimization and growth.
- Manage the entire lifecycle of accessory products, including product updates, enhancements, and end-of-life decisions. Develop strategies to maximize revenue and minimize costs throughout the product lifecycle.
- Coordinate with Canik and Warranty Parts Associate to order warranty parts and maintain inventory
Additional Responsibilities
- Recommend and execute changes in existing programs
- Participate in foreign travel as necessary
- Research projects as required
- Attend trade shows and events as necessary
- Protect organization's value by keeping information confidential
- Support and adhere to all ISO standards applicable to the Company
- Wear all necessary Personal Protective Equipment directed by the Company at all times.
- Demonstrate complete working knowledge of firearms safety.
- Maintain and keep workstation and department area clean.
- Immediately report any maintenance and/or safety issues to Management.
- Demonstrate a positive attitude toward co-workers, other department and the Company.
- Maintain respect, courtesy and professionalism toward all co-workers and the Company
- Communicate clearly and effectively with co-workers and management
- Actively participate and support the 5S process within the work area on a daily basis
- Other duties will be assigned as required
Qualifications & Knowledge Required
- Bachelor’s degree in Business Administration, Marketing, Engineering, or related field. MBA or advanced degree preferred but not required.
- Firearms knowledge required
- Firearm optics and accessory knowledge preferred.
- Minimum of 3 years proven experience in product management specific to a firearms company.
- Excellent project management skills with the ability to prioritize tasks and meet deadlines.
- Analytical mindset with proficiency in data analysis and market research techniques.
- Effective communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders.
- Results-oriented with a track record of driving revenue growth and achieving targets.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to make strategic decisions and take initiative
- Strong computer skills required, Microsoft Office, Excel, PowerPoint and Outlook.
- Excellent research skills and strong negotiation skills
- Experience with Microsoft Dynamics 365 F&O, preferred but not required
